London-based proprietary trading firm Alpha Capital Group has reportedly earned “tens of millions” of pounds in revenue since its inception in late 2021, according to information obtained by Finance Magnates. The firm has experienced rapid expansion, with an 846% increase in revenue during its second year and an additional 180% jump in its third—underscoring its swift rise in the prop trading space.
“From day one, we’ve seen exceptional year-over-year growth both in revenue and client acquisition,” said Managing Director George Kohler. “We anticipate 2025 will mark a major turning point for the company, with a significant revenue milestone on the horizon.”
Active Traders Surge, But Web Traffic Falters
Alpha Capital’s user base has expanded dramatically, growing from just 1,000 monthly active traders in its first year to more than 100,000 by year three. However, according to Similarweb data, website traffic has trended downward over the past quarter—a potential red flag amid otherwise robust metrics.
In terms of payouts, the company disclosed it has distributed $80 million in performance fees to traders, with projections to surpass $100 million by Q1 2025.
Account Freezes Spark Controversy
Earlier this year, Alpha Capital faced backlash after restricting access to approximately 150 user accounts. The firm cited violations of its terms, pointing to instances of “group trading” and unauthorized account management practices. Notably, the platform uncovered over 300 accounts tied to a single “Computer ID”—a unique identifier assigned to individual devices—raising concerns about coordinated activity.
UK Headquarters and Strategic Positioning
Operating out of the United Kingdom, Alpha Capital Group benefits from access to a well-developed legal and financial infrastructure.
“Our UK base gives us proximity to top talent and a deep understanding of the local regulatory environment,” Kohler said. “It’s a strategic advantage that helps us attract and retain elite professionals.”
Ownership of the firm is divided between George Kohler, Alexander Hagan, and a company solely owned by Andrew Blaylock—who also serves as a director. Public filings with Companies House confirm that each stakeholder holds between 25% and 50% of the business.
Competitive Landscape
While the prop trading sector has seen several newer firms shut their doors, some established players continue to thrive. FTMO, one of the most prominent names in the industry, reported $213 million in revenue for 2023. Meanwhile, other UK-based firms like YCM-Invest have struggled, reporting revenue declines and growing losses.
Alpha Capital’s trajectory suggests it is positioning itself among the upper tier of global prop firms—though questions remain about how it will navigate growing scrutiny and compliance risks in an increasingly competitive market.