A new player has entered Cyprus’ growing payments landscape—Finera, a payment orchestration platform that officially launched this year and is already making waves across multiple sectors. According to Finance Magnates, the company is targeting businesses of all sizes with a focus on secure, scalable, and intelligent payment solutions.
Supporting a Broad Range of Industries
Finera’s platform is designed to serve a diverse client base, providing advanced tools for managing transactions, mitigating payment risk, and enhancing operational efficiency. With built-in fraud prevention and intelligent routing, the company aims to deliver higher approval rates and a seamless experience for merchants.
“One of the biggest challenges for businesses is navigating multi-currency payments while maintaining robust security,” explained Israel Waks, Finera’s Chief Operating Officer. “Our platform is built to address that complexity, offering smarter routing, tighter fraud controls, and strategic insights tailored to each client’s needs.”
Waks emphasized that Finera’s mission goes beyond basic payment processing—it’s about delivering long-term value through technology and expertise.
Rapid Growth and Local Investment
Already, Finera has begun onboarding clients and has assembled a team of over 100 professionals at its headquarters in Cyprus. The company’s growth and hiring strategy reflect its commitment to becoming a key player in the region’s fintech ecosystem.
Cyprus: A Rising Payments Hub?
Finera’s launch aligns with Cyprus’ increasing momentum in the financial technology space. With recent upgrades to its banking infrastructure—such as the reduction of interbank and cross-border transaction times to just 10 seconds—Cyprus is positioning itself as a competitive European hub for innovation in payments.
“Our goal is to empower businesses in the digital economy,” Waks added. “We see tremendous opportunity in the region and are investing in technology that supports sustainable growth for our clients.”
As 2024 continues to showcase strong fintech activity in the region, Finera’s entrance signals a promising shift toward smarter, faster, and more secure payment solutions in Cyprus and beyond.